With over 200,000 businesses serving approximately 50 million consumers, one can say competition is rife in the quick-service industry and personalization could be made a key differentiator for brands if they get it right. Mega-chains like Starbucks, McDonald’s, and Chipotle have utilized digitally enabled systems to drive in-restaurant traffic with contactless fixtures such as motion sensors, digital menus, kiosks, mobile ordering and payment, and drive-thru. Most brands are currently operating at 50 percent dine-in capacity with various safety protocols in place like strategically placed sanitizers, mask-only service, demarcated social distancing and investment in customer-facing technology Kiosks, voice-ordering, drive-in/drive-thru, contactless mobile ordering are thriving.Ī survey by SmartBrief indicated that 45 percent of customers actually miss dining out and so it becomes essential for restaurants to upgrade safety protocols in order to drive in-restaurant business. And, while customers have largely moved to online ordering due to the pandemic, kiosks and drive-thru are still a popular mode of ordering.Īs lockdown restrictions were lifted, In-store dining began gaining traction, albeit cautiously, with quick-service restaurants investing in health and safety for customers and employees. The online food delivery segment is on path to reach $136,431 (in millions) this year, according to data collected by Statista.
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